LGFCU's president challenged our creative team to design an annual report that was no less than a "coffee table book." The report's theme of "Our Journey" celebrates LGFCU's commissioned artpiece "Journey," and the Credit Union's 25th anniversary, by highlighting members and 2007 initiatives. This piece won a 2009 CUNA Diamond Award.
The report cover incorporates a French fold, on which the "Our Journey" theme is explained to the reader.
The title of each main section plays off "Our Journey." "…into LGFCU's 25th year" introduces the report with the Board Chairman's letter. Black and white custom photography was used to give the piece an artistic look along with striking red accents drawing the reader through the book.
Our Board of Directors was photographed in a candid shoot to foster a more approachable attitude to the reader.
The final foldout spread inside the back cover features the report's namesake sculpture entitled "Journey," which is installed in LGFCU's Administrative Office building, The Quorum Center.