LGFCU Commercial Lending's 2013 brand refresh is separate from the credit union and its service organization, LGFCU Financial Partners, of which Commercial Lending is a division. Its redesigned homepage tells more about what the company does and who they serve along with the main call-to-action: Let's Get Started.
The site features custom photography taken of actual Commercial Lending clients, along with equipment and buildings their loans have funded.
The original version of this site won a 2011 CUES Golden Mirror Award of Merit and 2011 CUNA Diamond Award of Merit.
Commercial Lending wanted strong imagery with content that emphasized their personal service. Each page features a quote from a client that links to their full testimonial on the "People Are Talking" page
When designing and building the site I considered the potential clients that would access it using older computer equipment. The interior pages use CSS3 media queries to change the content's width depending on the user's browser window size while the background photography and texture span larger for wider monitors. This is also optimized for tablet viewing.
The site is meant to be a "one stop shop" for clients interested in commercial lending. We worked with a programmer to create a loan calculator for step one of their three-step process to apply for a loan. On the "Let's Get Started" page
users can find information on preparing to apply for a loan and also download all needed forms.