Style Guide
Just like the Downloads page, our style guide is here to help keep your projects "on brand." Keeping our writing and visual components of the brand consistent gives us a stronger presence in the market and with our members. All LGFCU employees are given a copy of the complete LGFCU Style Guide (also available for download), but this page covers the major points.
Style guidelines
LGFCU style is based on Associated Press (AP) standards. Here are some commonly used tips for this style:
- Periods - When typing on a computer, put one space after periods (and other end-of-sentence punctuation).
- Ampersands - Used in proper nouns or design-oriented applications (e.g. Raleigh Parks & Recreation, brochure title "Checking & Card Services"). Do not use otherwise (e.g. "Interest rates & dividends are…").
- Commas - Should generally not be used before the words "and" and "or."
- Numbers - Numbers one through nine are written out. Numbers 10 and up are written in numerical form.
- Percent Sign - Write out the word "percent" in most instances. Only use the "%" sign for statistical copy, lists or as a graphical element.
- Time - When writing the time of day, the form of 4:30 p.m. is preferred (lowercase with a space after numerals).
- Web site - Always write as two words with "Web" capitalized
**Above is an example of the type of information posted on the live intranet site. The rest of the information has been removed for LGFCU corporate privacy.**